Vegeta time machine
history started in 1958 in beautiful town of Koprivnica in Croatia, in Podravka's research laboratories, under the
guidance of professor Zlata Bartl. Vegeta 40, as Vegeta Gourmet was
named in its early stages, and recognizable today by the blue color and
charming chef, is universal food seasoning used for complementing dishes and providing
with fuller flavour.
In 1959 Vegeta
was launched to the market, and later started its unstoppable road to success.
later, in 1967 first sales contracts were signed for Vegeta with foreign partners and the invasion of exports of to
foreign markets started. First foreign countries given the opportunity to enjoy
Vegeta were Hungary and Russia.
In 1971 "Vegeta
40" changes its name to Vegeta, and also the growth of demand for Vegeta
results in spreading its markets over Austria, Sweden, West Germany and
year later, in 1972, Vegeta Gourmet Powder Stock is first exported to Australian
In 1974 Vegeta's
successful TV series "Little secrets of great chefs" started
broadcasting. The series educated and marked the entire former Yugoslav area
with its culinary skills and recipes. In that time with a completely innovative
approach of presentation of food products, through their application in cooking
and through advices of a renowned chef, Vegeta was brought closer to its users
and strengthened its position of an omnipopular and timeless universal food
"... and a
spoonful of Vegeta", a well known sentence from the culinary series lives
even today in the minds of Vegeta's faithful consumers.
Part of Vegeta's
success was constant modernization, following the latest culinary trends, following
the needs and wants of Vegeta's consumers.
In 2001 Vegeta launches
new flavor to the Australian market - Vegeta Chicken Powder Stock. This was
developed due to the high demand and popularity of chicken flavour among
Australian consumers and its cuisine.
Vegeta brand's long
term success on the Polish market was awarded in 2004, by acquiring the title of
This title was then
earned in Hungary and Russia in a year 2005, and Slovak Republic in 2006.
In 2006 new
Vegeta Liquid Stock products were launched to the Australian market. The four
flavours launched were, the more traditional and well-known style of Gourmet
and Chicken, and two new, original flavours of Garlic and Chilli.
in 2007, Vegeta is sold in 40
countries around the world and in all 5 continents. Vegeta constantly brings
innovations into its products and with its quality, traditional recipes and recognition
is differentiated in the stock category market. Vegeta is winning the hearts of
consumers and is listening to their needs and preferences by adapting to
demands of individual national cuisines and is following the nutritional