core activities are in food & beverages and pharmaceutical industry. In the food
industry Podravka is one of the leading companies in the region of Southeast,
Central and Eastern Europe. Our ability to understand consumer needs, our brands
and the high quality of our products and business processes differentiate
Podravka from other companies.
offices in 17 countries on the three continents: Europe, Australia and America. The
European business has a strong distribution network from the Adriatic to the Baltic
Sea, bringing it closer to its consumers on international markets. Next to the production and sales in the region,
Podravka has formed strong strategic alliances on individual markets and is
distributing partners' products through Podravka's
developed distribution network.
During its long
history Podravka has created numerous brands which the consumers recognize by
their supreme quality. The most famous brands are Podravka, as the umbrella brand,
and Vegeta - universal food seasoning being sold in more than 40 countries
around the world. Vegeta has won the prestigious Superbrand award in
Poland, Hungary and Russia, as well as Podravka brand in Slovakia.
- Company with a heart
is the symbol of our company. It has always symbolized Podravka's care for consumers
and all parties interested in our company. We operate on the
principles of sustainable development. In our development we also take care about
the development of the environment in which
we operate, and the development of
the community and the region in which we do business.
At Podravka, we are committed to reducing our
environmental footprint through sustainable production practices.
We are a signatory to the Australian Packaging Covenant and
you can view our APC Action plan.
The Reputation Institute, headquartered in New York,
awarded Podravka the best corporate reputation among Croatian companies in 2006. According to the Reputation Institute Score,
Podravka holds 21st
position in the global scale of companies with the best